For every startup, their business website becomes the first step to establishing their web presence. As such, it is essential to pay attention to every little detail of its development. The domain name of the website is one such vital thing and requires serious decision making. It reflects your business your site represents and the industry space you are in. A domain name goes a long way in establishing the true identity of your site in the web space and contributes to your search engine rankings, traffic volumes, and garnering audience reaction. Whether you are choosing your website domain for the first time or switching from one domain to another, here are a few things you might want to keep in mind –
Creative but relevant
In present times, creativity has no value without relevance and functionality. Your website domain is no different. So, when deciding on the domain name, make sure it is relevant to your business or industry space and is clear to understand. The name you choose will also affect your search engine rankings since Google’s algorithm gives more importance to names that are relatable and are direct. For example, if you are a baker, your domain name should have at least one word related to baking or baked goods and not something poetic like ‘my first love.’
Rich in keywords
Keywords drive your Search Engine Optimization efforts and including them in the site domain will only help in better SEO. It will boost your site visibility and thus help you rank well on the search engine result pages. Over time, using the right keywords in your domain name will also increase the Click-Through-Rate on your website.
Names without numbers
Numbers are often misread by users and often difficult to recall, which can affect the searchability of your website. Although many sites would use numbers to make their domain names shorter or fancier, present-day sites keep it direct and clear. For example, if you are a florist, then go with ‘flowersforyou.com’ and not ‘flower4you.com’.
We see many site owners adopting extensions like .net, .info, .org, etc. and not the traditional .com. Although technically, there is not much difference in the way these sites will function, sites with .com extensions are still considered to be more credible and easily searchable. Search engines tend to validate .com extensions more and rank them better. Also, if you want to sell off your domain in the future, you have better chances of buyouts with a .com extension, than others.
Even if you have a great idea and an exceptional design for your website, it’s not enough. It also needs an appropriate and relevant domain name. Most web hosts can help you with your site domain names and include them in their service package. All you need to do is find a reliable Cloud Web Hosting provider who can help you all through from naming your site to managing it efficiently.